Let’s start with what SEO is. We here the term very often but do we really know what it is…?
SEO stands for Search Engine Optimization. SEO is the process of getting traffic from the organic, editorial, natural and of course free search results on search engines.
Search engines like Google.com, Yahoo.com, Bing.com, Ask.com, AOL.com have search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
There are many ways of doing SEO, but main points are; Organic results, Quality of traffic, Quantity of traffic
Ok. Here we go again dealing with abbreviations and acronyms . SMO stands for SQL Server Management Objects 🙂 Just kidding! Yes it does stand for Server Management Object but the SMO we are talking about here stands for Social Media Optimization.
The purpose of SMO is to use social media to increase traffic to a website. It is important to generate viral publicity.
SMO (Social Media Optimization) increases the visibility of your social media profiles on Facebook, Twitter, Instagram, Google+, LinkedIn, your activity on social networking and your published content. It is paramount benefit for you to reach people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website, eCommerce site, landing page or any online marketing page. It makes it easier for others to share with their circle of influence, builds community around your brand and it helps SEO (Search Engines Optimization) since you it drives traffic to your social media and then your website, eCommerce site, landing page and so.
SEO & SMO both are the different things but you need to do best marketing with both because if you do not have good Social Media Profile then uses do not trust on your Website, Brand or Product. Social Media play very Important role to make brand popular and improve page ranking. SMO is the best way of increasing awareness and brand popularity of business.
What is SEM (Search Engine Marketing)?
The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).
What is SMM? (Social Media Marketing)
SMM is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Which one is right for you?
SEO and SMO are methods that we can implement with low budget. SEM and SMM are methods which require paid advertisement and setting a large amount of budget. SEM and SMM will get you faster results,but they are limited to the size of your budget. SEO and SMO are more long term solutions which, if done right, can continually bring in the desired results for your business.
So which is right for you? All depends on your business goals and budget. Please contact us for free consultation.